ANTWERP TRIP : MONDAY 10TH JULY

ANTWERP TRIP

ANTWERP TRIP

Grey St. Optician will be CLOSED on Monday 10th July. Our good friends from Belgium, THEO, have invited us over for a visit!

This was a trip no-one wanted to miss so the full GREY ST. team will be there. Normal service will resume from 10.30am on Tuesday 11th July with many tales to tell…

ANTWERP TRIP

STORIES

Theo are a brand with a story to tell and we have been telling their story for over ten years on Grey Street! They continue to surprise us with their latest offerings which are always bright, fun and completely original.

We are looking forward to discovering what they are dreaming up next, and how they bring it to life in their Antwerpen Entrepot.

ANTWERP TRIP

Unique eyewear

Theo release “families” of frames with exciting new themes. Each family of frames has 4 or 5 models with a variety of interesting shapes. Each shape has an assortment of amazing colours to blow your mind!

The family, shape and colour you choose will make your Theo glasses novel and unique to you. Glasses are an extension of your personality so why not make them bright, interesting and fun?!

THEO MONSTER

Introducing the families

Here’s a brief intro to some of Theo’s families, and the story behind them…

Perspective

Antwerp trip

Beck’s is wearing this stunner from the Perspective family which has channelled the genius of Leonardo da Vinci.
Becks wearing Theo eyewearHis famous one-point-perspective has already proven its use in painting, architecture
and engineering, but centuries after the Renaissance, it also works for eyewear
design! Bigger at the front, smaller at the back, that’s how Leonardo’s ‘illusion of
depth’ works on a flat canvas. Like a worthy apprentice, Theo has put their own spin on the
master’s rules, keeping the dimensions of the drawing, but freeing the design from
its flat surface. The result? Artistically asymmetrical frames! It’s like looking at an
intriguing piece of sculpture: when the angle changes, so does the illusion. Extreme
depth to extreme symmetry with a turn of the head.

 

Pop Art

pop art eyewear

If you have Theo’s Pop art glasses on then you have a nose for art!
pop art Antwerp Trip“Eye-catcher in this special broadcast: everywhere people reported seeing sixties
celebrities like Elvis P., Liz T., Jackie K. or Debbie H. on the street. Holograms,
lookalikes, mass history, fake news? On closer inspection, they were always ordinary
individuals with extraordinary glasses from the exclusive Pop art family of theo
eyewear.”
A. Warhol must be snickering somewhere in higher realms. The names of the 4 Pop art
models refer to his famous star portraits: Elvis, Liz, Jackie and Debbie. For the bold
contours, the colours and the printing dots, fashion godchild Tim Van Steenbergen and
home designer Serge Bracké found inspiration in Roy Liechtenstein.

 

Swings

swings

Like a child on a swing:
Antwerp spectaclesClose your eyes and dream away: you’re on the highest swing! Up and down, higher
and higher, reaching for the sky. The newest theo family makes you feel joyous like
a child on a swing. If pure fun can be expressed in acetate frames, this is what it
looks like: three colours in one design, a transparent curve and a playful pattern,
it doesn’t get much merrier than that. When you look at the world through these
cheerful spectacles, you forget about grownup restrictions. Just release that inner
child and play!

 

 

Look out for updates from our Antwerp trip in the next week or two https://www.greyst.co.uk/journal/

 

 

 

https://www.theo.be/

 

 

Independent Eyewear: Theo!

Roll up, roll up, new Theos are in town! The most free willed independent eyewear brand on the planet has not let us down with their latest collection. Pictured above is one of the new noodle collection, Ramen.

Theo potato acetate
New potato acetate frames by Theo Eyewear!

We have new potatoes which feature acetate fronts and Theos unique sprung arm – pictured is Kartoffel 14.

Or you can visit the stations of Helsinki, Antwerp and Grand Central!

Find out what all of this madness is about by visiting Grey St. Optician today.

Theo are independent eyewear aficionados! Their inspiration is to move away from mainstream glasses in favour of groundbreaking original designs. Good for them! We are always super excited when a new family of Theos arrive because they are so different from the last… not just for the Belgian chocolates we find in the box.

If you want to have similar frames to everybody else then Theo is NOT the brand for you!

If you love individuality, style and non-conformity then ‘Theo loves you’, and so do Grey St. Optician!

 

 

 

 

http://www.theo.be

 

Theo Eyewear Fun

Many thanks to all those who attended our trunk show. Theo eyewear makes us smile and it was great to see so many smiling faces at our event!

Theo eyewear started in 1989. What began as a memo on an order form has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘theo loves you’. To this very day the motto connects everything theo does, every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo. Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time.

Theo has a cult following and is now sold in 1,400 stores across 50 countries… including our very own, Grey St. Optician in Newcastle upon Tyne!

 

www.theo.be

www.greyst.co.uk

THEO Trunk Show: FRIDAY 2nd Dec

Please join us THIS FRIDAY for an in-store event featuring the entire THEO eyewear collection.

You will be treated to Belgian waffles, Belgian beer, Belgian chocolate and the finest Belgian eyewear!

Theo are the most strong willed eyewear brand in the world. Every frame is unique, edgy and fun… and there are lots of them! We love viewing the Theo collection on our trade show trips to Paris – we are really excited to give you the same experience on Friday!

Contact us to come in and take a look. If you find one you like, we have a special lens offer on and you will get a £25 voucher to eat, drink, karaoke or bowl in www.lane7.co.uk

 

www.theo.be

 

www.greyst.co.uk